Pragmatic Play Levels Up Collaboration with SkyVegas

Pragmatic Play welcomes Sky Vegas as a business buddy from the UK. They’re not exactly strangers, having already teamed up for online slots. Now, the online casino can spice up the British market with crowd-pleasers like Sweet Bonanza CandyLand game shows.

Sky Vegas, a well-loved online casino in the UK operated by Sky Betting & Gaming, is expanding its game repertoire with the cool addition of popular live game shows in the UK market, thanks to the fresh collaboration with Pragmatic Play.

This means Sky Vegas players can now dive into exciting game shows like Vegas Ball Bonanza and Sweet Bonanza CandyLand. Plus, the classics – Roulette and Blackjack – are also on the menu for all the Sky Vegas thrill-seekers in the UK.

The existing partnership between Pragmatic Play and Sky Vegas, primarily focused on delivering premium slots, has now leveled up. The British online gaming spot has broadened its gaming horizons by injecting live content into the mix. Sky Vegas, a go-to gaming brand, has a dedicated fan base, especially among UK players.

This collaboration comes on the heels of Pragmatic Play striking deals with other gaming giants like Niké, Circus, and Gaming Platforms. Word on the street is Pragmatic Play has recently teamed up with Betcris, making waves in the Latin American market. This venture covers the trifecta of virtual sports betting, online slots, and live casino, giving Betcris customers access to Pragmatic Play’s entire gaming arsenal.

Irina Cornides, COO of Pragmatic Play, shared her thoughts: “Sky Vegas is a natural fit for Pragmatic Play’s live casino content. We’re already supplying our popular slots to the UK-based operator, and now Sky Vegas players can savor the best of our live portfolio, featuring not only classic card and table games but also original game shows like Treasure Island.”

Philippa Ayres, Head of Content at Sky Gaming, chimed in: “Given the positive response from our players to Pragmatic Play’s slots, we’re confident they’ll love live casino games like Mega Wheel and Boom City. We’re excited to expand our robust partnership with Pragmatic Play by bringing their outstanding live content to Sky Vegas.”

In the midst of all this gaming excitement, Sky Vegas is running diverse ad campaigns that shift the focus from just winning to emphasizing the actual gaming experience. Their campaign, titled “Play. That’s why we’re here,” not only showcases winning odds but also puts losses on the table. Sky Vegas aims to communicate with its customers on a relatable level, making the gaming journey more than just about the wins.